Leary of You

October 2005 Membership Recruiter of the Month
Joseph Leary

The October ‘05 NSI “Membership Recruiter of the Month” for outstanding performance and achievement is awarded to Joseph Leary of the Minneapolis Metered Market.
During the month of October, Joseph achieved a staggering sign average of 4.3 with a total of 19 quality signs and a Backout rate of 0%. Joe’s Basic Rate for all HHs signed during the month was an perfect 100% and he signed 2 out of the 3 initial basics he received for a solid 67% Initial Basic Rate; “Max Q” level performance for NSI Membership Field Operations. Joseph’s strong contributions to the Minneapolis market were also evident in the recruitment of ‘Outage’ basics. He signed 11 of 19 as his focus remained squarely on the market’s continued improvement heading into the Fall Season; proving install focus can be achieved through the recruitment of Basic HHs!
Joe’s performance in October contributed to Minneapolis’ Sample Performance Indicator measure growing from 20.2 to 21.2 (+1.0) an almost 5% jump and by improving the market’s Basic Coop Rate from 27.2 to 28.1 (+0.9 points), an almost 3 ½ % hike for the month.
Joseph’s dynamic presence and self confidence allow him to put up such impressive numbers but it is his attention to detail that really sets him apart. His thoroughness with the HHs and his conscientiousness with the Field Reps make for a winning combination come install time. On top of all that Joe’s ability to maintain open lines of communication with the Field Office and to nurture that all important relationship will set the cornerstone for rock solid market performance.
In April of 2002 Joe began his Nielsen career as a part-time Scheduler. Joe then decided to put his performance chops to the test and decided to hit the pavement as a part-time interviewer in June of 2004. From that date till the present Joe has demonstrated the ability to be a star at Nielsen, consistently ranking in the top ten nationally in total HHs signed. When the opportunity came up for the Minneapolis market to add a TFMR, Joe jumped at the chance to put his considerable talents to full time use.
Please join me in congratulating Joe for a terrific month of performance, deserving of this recognition.

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