Leary of You

December 2005 Membership Recruiter of the Month
Joseph Leary

The December ‘05 NSI “Membership Recruiter of the Month” for outstanding performance and achievement is awarded to Joseph Leary of the Minneapolis Metered Market.

During the month of December, typically a month fraught with distraction, Joe achieved the out-of-this-world feat of averaging 1.1 signs A DAY! His sign average topped off at 5.3 with a total of 16 quality signs and a Backout rate of 0%. Joe’s Basic Rate for all HHs signed during the month was a perfect 100% and to top it all off, he achieved a 100% Initial Basic Rate as well; “Max Q” level performance for NSI Membership Field Operations. Joe demonstrated keen focus in making 8 of his 16 signs “Outage” or FTO basics, proving once again that install counts can be directly affected by the recruitment of Basic households!

Joseph’s commitment to personal excellence is matched by his desire to help wherever he is needed. In the month of December Joe also SWAT’d in the Milwaukee market, utilizing his considerable persuasive talents in turning multiple refusal BRICs into happy, cooperating Nielsen homes! He even was able to turn around a “4-time” refusal!

Joe prides himself on quality signs and strong communications skills that allow for solid installs. This contributes heavily to his market’s performance. In fact of the 19 households to go QFM in Minneapolis in the month of December, 12 were signed by Joe. Performance like that leads directly to Minneapolis’ Basic Coop Rate leaping from 29.3 to 31.3 (+2.0 points), a 7 % hike for the month and his assistance in Milwaukee helped push the SPI from 33.3 to 34.5 (+1.2 points) over the course of the month, a 4% increase!

Overall, Joe thanks for a December to remember!

This was one of my resolutions. To blog more. I’ve been too busy with the other 6 resolutions to tend to this one.

What were the other resolutions? I gave up aspartame. I’m not sure why. It just seemed sinister. Splenda is my new friend. It’s rare to find soda’s with Splenda in most places…so I mostly have to drink tap water. Which is probably worse for you. Fluorinated tap water. That alarms me too. The government adds Fluoride to our water to help our teeth. Aren’t I getting enough fluoride in my toothpaste? At least there I am targeting the body part that NEEDS the fluoride. Drinking it means I am giving my whole body a “cavity preventative bath”. But, I digress…Have I noticed any changes since I cleansed my system of Equal? Am I tuned to a higher frequency of health? Have I unlocked a secret door to a 6th sense? Nope. Nothing. Not even a headache from withdrawal. Oh, well. Someday it will come out that asparatme causes babies with flippers for arms. Just not this week.

I’m in San Diego until Feb 3 for my day job at Nielsen. I’m staying at a Holiday Inn Select. My room is on the 10th floor. In the elevator there is a special plaque that says “access to 10th floor by key card only”. But its not true. I have yet to need the card to make the button light up. I have only been here 2 days and I have already been asked about my “special floor” twice by jealous lower floor patrons. I was holding work stuff in my hands and I asked a woman to hit #10 for me and she hesitated and said, “Oh…You need a key.” And then I had to break the secret to her that you didn’t need a key.

Another time I just hit the button and the person in the elevator looked at my floor choice, and then looked at me dreamily and asked what the 10th floor was like.

The 10th floor at the tony Holiday Inn Select is just like the other floors here: sub-standard rooms off a 70’s green hallway. Although I did see the 3rd floor this morning by accident…and the room numbers are printed on paper and taped to the doors! So maybe I am livin’ large up here on the 10th.

San Diego is nice. The weather is perfect. The people are odd. Like scratch and dent Los Angelians. There is something just a little off in everyone…but maybe thats just the Nielsen homes I have to sign. Maybe the young and fabulous of San Diego aren’t on our call list.

I heard a radio ad for permanent make-up today that cracked me up. “Stop wasting your time drawing and re-drawing your eyebrows! Wake up with your make-up!”

Imagine the things I could accomplish if I didn’t have to draw and redraw my eyebrows everyday. I could have won an Ivey Award by now!!!